Dr. Baharuddin, M.Hum is an associate professor in the English Education Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia. His teaching and research focus on translation studies, audiovisual translation, linguistic landscape, religious text, experiential education, and English language education. He has published widely on multilingual public signage in Lombok, subtitle translation, and translation pedagogy in Indonesian contexts. His recent work also explores the intersections of language, tourism, social semiotics, and public communication in tourism and multilingual landscapes. In addition to research and teaching, he actively supervises postgraduate students and contributes to community-based language and education initiatives in Indonesia.