Mahyuni, born in Ganti Central Lombok, is a Professor in Applied Linguistics at The Department of Language Education, FKIP Universitas Mataram where he finished his undergraduate (S1) in 1987. In 1994 he gained his Masters’ degree (S2) from Macquarie University NSW Australia majoring in Discourse and Language Education. He finished his Ph.D (S3) from The Department of Linguistics and Applied Linguistics, The University of Melbourne Victoria Austria, in 2004. His Ph.D Dissertation was about Language Style and Cultural Consciousness highlighting language dynamics and socio-cultural consciousness. More specifically, the study elaborated the core value of local Sasak community and its dynamics with regards to the global ever-changing world. During his Ph.D projects he was involved in Sasak Lombok and Sumbawa Project funded by Australian Research Grant chaired by Prof. Peter Austin – (Head of Department of Linguistics and Applied Linguistic Melbourne University). The collaborative research between Australian Research Grant and The Humbolt Research Project has brought Mahyuni a research fellow to both Frankurt Universitaat Germany and Department of SOAS (London University) (2002-3). His current interests are: Issues in Language and Culture, Language and Social Change, Discourse and Critical Discourse Analysis (CDA).